The manner in which your customers use a Website or product at home or work can potentially be different than how they use it in the a testing environment.

About Ethnographic Testing

Ethnographic testing examines customers in their natural environment in order to identify these differences. Although time consuming, ethnographic testing provides data and feedback that you just can’t get in other testing environments.

Benefits for Special Needs

Ethnographic testing is especially beneficial for testing with special populations who cannot travel easily, such as the elderly or those with special needs.