Competitive analysis is a useful tool that can help determine how your product or site compares to that of a competitor. Using competetive analysis, data from real customers are used to make comparisons about interface and functionality between the two products.
About Competitive Analysis
This helps to highlight design aspects such as what your competitor is doing wrong, what your company is doing right and what improvements can be made to push you ahead of the competition. Best of all, competitive analysis can be built into other user-centered techniques, thus increasing value and reducing costs.
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